Did you know that around 92% of marketers incorporate blog posts into their marketing strategy? While there are nearly 32 million active bloggers in the US, blogging is still a great way to stay competitive.

Blogging is an effective way to establish your company as an authority figure while increasing your website’s organic traffic. No matter what industry you’re in, your company can benefit from a business blog.

This guide will discuss our top seven benefits of starting a blog for your company.

1. Increase Your Website’s Traffic

Every business wants to increase the traffic to their website. People can find your company’s website by typing your name into a search engine, but that usually only works for customers that know who you are. You want to get on the radar of those who aren’t aware of what you have to offer.

Writing blog posts is a cost-effective way to boost traffic to your website, especially if you optimize them for search engines. By including relevant keywords that your target audience is searching for throughout your blogs, you can drive traffic to your website.

2. Repurpose Your Blogs for Other Initiatives

Business blogs can help you get discovered on other platforms, such as LinkedIn or Twitter. Each time you write a blog post, you can share it on your personal and professional social media accounts. You’ll expose your company to other people who might not know you.

You can also use your blog content for your social media posts. Your social media manager doesn’t have to create new content to post. They can pull information and graphics from the blogs you’ve written.

3. Establish Your Company Blog as an Authority Figure

Your blogs should include relevant information and tie back to the products and services you offer. The content should answer questions that your target audience is asking. Creating valuable articles or content will establish your company as an authority and industry leader.

If you’re unsure what to write about, use a blog topic generator. You can input information about your target audience and what you’re trying to solve for them. The online tool will help you develop a topic that you can use as a jumping-off point.

You can also include educational blog posts as sales tools in an email funnel. Drop a link to an informative blog post in one of your email blasts, helping your lead through the sales funnel.

For example, your sales team might get a question from a customer that requires a documented answer or a lengthy explanation. They can pull the response from your previous blog posts. The blogs will help the sales process progress while positioning your sales team as a helpful resource.

4. Convert Your Website Traffic Into Leads

Once you start getting more organic traffic to your website, it’s time to convert those visitors into leads. When you create a blog, each post allows you to generate additional leads for your company.

You can turn a blog reader into a lead by including a call-to-action with every blog post. Some examples of common calls-to-action include:

• Book a demo
• Read another article
• Schedule a phone call
• Download a free whitepaper, trial, etc.

Any blog you write should include a call to action. Remember that not all visitors to your blog will turn into leads. It’s important just to get started blogging, and you’ll notice an increase in your lead conversion.

5. Drive Your Company’s Long Term Results 

You don’t have to do a ton of work once you post a blog to your website. Over time, your blog will get views and leads.

For example, some people might see your blog post on social media a few days after it goes live. Your email subscribers might read your newsletter and check out the blog.

You’ll continue to get traffic to your website for weeks or even years after the blog post goes live. Many people only look at the first day of traffic to measure the success of a blog post. Blogs generate traffic and leads for your company beyond that first day or even week.

6. Promote Your Services and Products

Providing your readers with information and answering their questions is a vital component of blog posts. However, you should use blog posts as an opportunity to promote what your company has to offer.

For example, say your company sells shoes. You can write a blog post on the top 10 shoes that are trending for summer. In your blog, you can link back to shoes that you sell on your website.

This also applies if you offer services. Imagine that your company sells logos and other graphic design items. You can draft a blog on how to design a logo, referring to your services throughout the blog to encourage them to work with a professional.

7. Share News About Your Company

No matter the size of your business, you can promote and share company information through blog posts. Some news you can share includes:

• New hire for your team
• Interview with an industry expert
• A case study that highlights your services and products
• Trade show or event that you’ll be present at

Sharing company information helps humanize your business. It also helps your target audience see that you’re not just about promoting and selling your products.

Start a Business Blog to Grow Your Audience and Sales 

A business blog is a great way to establish your company as an authority figure while promoting your products and services. Your business will benefit from incorporating blog posts into your marketing campaigns.

Did you find this article helpful? Explore our blog to see more articles on how to grow your business.

The crypto market is booming. What started with bitcoin back in 2009 has evolved into an entire market made up of thousands of different cryptocurrencies.

Bitcoin is still king with the largest market cap. And in the number two slot is Ethereum.

The Ethereum network was built as the foundation on which other developers could come and build their decentralized applications. Unfortunately, Ethereum’s success in many areas has led to failures in others.

This has led to the rise of Ethereum rival Solana to soar in recent months. But what is this new cryptocurrency and how does it beat out the king of Defi? Keep reading below to find out now.

Problems With Ethereum

Ethereum is a popular cryptocurrency that saw massive gains in recent years. It’s a network that prioritizes security and decentralization. Unfortunately, the immense popularity of Ethereum has caused some major flaws.

Since so many people are using the network to make Ethereum-based transactions, the network is congested. This means that transactions take much longer to confirm. Often minutes (or even longer) just to make a transfer or NFT purchase.

But the biggest problem is the transaction fees. People complained about transaction fees back when they were $5 and $10. Today, it’s very normal to drop over $100 on a single transaction.

Moving funds around on Ethereum blockchain technology is too expensive for many users.

Ethereum Centralization

Ethereum on its own is decentralized in nature. No one controls it. It’s governed by the community. However, many people claim it’s centralized simply because it dominates a large share of the market.

The world of decentralized finance exists primarily on Ethereum. And the bulk of the NFT industry lives on Ethereum, in excess of 80%.

Because so much is happening on Solana, it feels like many of the users and funds in the crypto world are stuck in Ethereum. Supporters of Solana and other Ethereum killers claim that these rival networks are essential to a healthy crypto market as a whole.

The Rise of Ethereum Rival Solana

The Solana blockchain and network were created as a direct alternative to Ethereum. Built years later, Solana and SOL coin has some major upper hands as it develops its network.

The team behind Solana was able to learn what Ethereum did and what led to the major problems it’s experiencing today.

The result is a crypto network that is insanely fast, and able to handle thousands of transactions per second. And each transaction is incredibly cheap, often fractions of a penny.

The user experience on Solana is very positive. The only negative about it is that it’s still new. There’s not as much development on Solana yet, so options for using various apps are still limited.

But that is going to change as more and more developers move to the Solana ecosystem. And as that happens, you can expect the Solana price to soar.

Competition Makes Everything Better

Solana is still relatively new. But it’s clear that this Ethereum rival and many others like it are here to stay.

Ethereum will likely be king for a long time. But alternative networks like Solana and Avalanche are crucial to creating a truly decentralized, competitive marketplace that ultimately benefits users and investors.

Looking for more crypto tips and tricks? Head over to our blog now to keep reading.