Bruce Lee will forever be remembered as one of the most influential movie stars of his time – even though he only made five films – as well as a master of martial arts who had a tremendous impact on popular culture. Still, it’s a rarity for someone who passed away nearly 50 years to still have a presence in the contemporary space of pop culture, especially given how much entertainment media has been transformed.

It just speaks to the profound force that Bruce Lee was at the time of his rise. Still an instantly recognizable figure, his work in film transformed the depiction of Asian characters in western media. He introduced a true style of real on-screen action, and his blend of styles is widely credited as paving the way for the mixed martial arts scene. So, perhaps it isn’t a surprise that modern creatives are still drawing from Lee’s work and legacy.

Lee is present in even the newest forms of entertainment

Most famed for his on-screen choreography and distinct martial arts style, it won’t come as a surprise that much of Bruce Lee’s influence in the world of video gaming is in the fighting genre. He is the inspiration behind Maxi in Soulcalibur, Liu Kang in Mortal Kombat, and Fei Long in Street Fighter. You can also find several character skins across gaming to create a Bruce Lee character, as is the case in the latest collaboration for skins in Naraka: Bladepoint.

Most distinctly, however, Marshall Law in Tekken is the character who is the complete embodiment of Bruce Lee in gaming. From fighting style to available outfits and vocals, Marshall Law is the most akin to Bruce Lee, until you get to the icon himself. Even in the new space of online casino gaming and free spins no deposit offers, there is a Bruce Lee slot game at the ready. Found on Casumo Casino, a highly rated platform offering 20 spins on Book of Dead, you can find the official Bruce Lee game, featuring signature weapons and the star himself.

Lee’s works continue in scripts for the screen as well

Two years before his death, Bruce Lee was shopping his concept for a series entitled Ah Sahm, which was rejected by major studios in 1971. In 2015, however, his daughter successfully revived the idea, with the result being the show Warrior. Shannon Lee is the show’s executive producer, with the showrunner being Jonathan Tropper, who crafted the superb Cinemax show Banshee.  

Having recently completed its second season, with a third on the way, it was billed as Cinemax’s primary show and now ranks highly on the streaming platform HBO Max. In fact, shortly after its arrival there in 2021, the two-season-old program quickly climbed into the upper echelons of the platform’s most-viewed shows. The series is certainly unique in American media, both in its focus, delivery, and representation, with the protagonist, played by Andrew Koji, taking on a distinctly Bruce Lee-esque persona and style.

In an age of entertainment media where audiences want to see stories from different communities to those who have dominated the screen for decades, Bruce Lee’s concept looked perfect on paper. Throw in a real dedication to his work by his daughter, and a showrunner who proved to be a nuanced supporter of representation and diversity in Banshee, and Warrior looks to be the perfect show for modern TV.

Bruce Lee wasn’t just an icon of his era, but clearly, he’s still a pop-culture favorite even 50 years later.

Did you know that around 92% of marketers incorporate blog posts into their marketing strategy? While there are nearly 32 million active bloggers in the US, blogging is still a great way to stay competitive.

Blogging is an effective way to establish your company as an authority figure while increasing your website’s organic traffic. No matter what industry you’re in, your company can benefit from a business blog.

This guide will discuss our top seven benefits of starting a blog for your company.

1. Increase Your Website’s Traffic

Every business wants to increase the traffic to their website. People can find your company’s website by typing your name into a search engine, but that usually only works for customers that know who you are. You want to get on the radar of those who aren’t aware of what you have to offer.

Writing blog posts is a cost-effective way to boost traffic to your website, especially if you optimize them for search engines. By including relevant keywords that your target audience is searching for throughout your blogs, you can drive traffic to your website.

2. Repurpose Your Blogs for Other Initiatives

Business blogs can help you get discovered on other platforms, such as LinkedIn or Twitter. Each time you write a blog post, you can share it on your personal and professional social media accounts. You’ll expose your company to other people who might not know you.

You can also use your blog content for your social media posts. Your social media manager doesn’t have to create new content to post. They can pull information and graphics from the blogs you’ve written.

3. Establish Your Company Blog as an Authority Figure

Your blogs should include relevant information and tie back to the products and services you offer. The content should answer questions that your target audience is asking. Creating valuable articles or content will establish your company as an authority and industry leader.

If you’re unsure what to write about, use a blog topic generator. You can input information about your target audience and what you’re trying to solve for them. The online tool will help you develop a topic that you can use as a jumping-off point.

You can also include educational blog posts as sales tools in an email funnel. Drop a link to an informative blog post in one of your email blasts, helping your lead through the sales funnel.

For example, your sales team might get a question from a customer that requires a documented answer or a lengthy explanation. They can pull the response from your previous blog posts. The blogs will help the sales process progress while positioning your sales team as a helpful resource.

4. Convert Your Website Traffic Into Leads

Once you start getting more organic traffic to your website, it’s time to convert those visitors into leads. When you create a blog, each post allows you to generate additional leads for your company.

You can turn a blog reader into a lead by including a call-to-action with every blog post. Some examples of common calls-to-action include:

• Book a demo
• Read another article
• Schedule a phone call
• Download a free whitepaper, trial, etc.

Any blog you write should include a call to action. Remember that not all visitors to your blog will turn into leads. It’s important just to get started blogging, and you’ll notice an increase in your lead conversion.

5. Drive Your Company’s Long Term Results 

You don’t have to do a ton of work once you post a blog to your website. Over time, your blog will get views and leads.

For example, some people might see your blog post on social media a few days after it goes live. Your email subscribers might read your newsletter and check out the blog.

You’ll continue to get traffic to your website for weeks or even years after the blog post goes live. Many people only look at the first day of traffic to measure the success of a blog post. Blogs generate traffic and leads for your company beyond that first day or even week.

6. Promote Your Services and Products

Providing your readers with information and answering their questions is a vital component of blog posts. However, you should use blog posts as an opportunity to promote what your company has to offer.

For example, say your company sells shoes. You can write a blog post on the top 10 shoes that are trending for summer. In your blog, you can link back to shoes that you sell on your website.

This also applies if you offer services. Imagine that your company sells logos and other graphic design items. You can draft a blog on how to design a logo, referring to your services throughout the blog to encourage them to work with a professional.

7. Share News About Your Company

No matter the size of your business, you can promote and share company information through blog posts. Some news you can share includes:

• New hire for your team
• Interview with an industry expert
• A case study that highlights your services and products
• Trade show or event that you’ll be present at

Sharing company information helps humanize your business. It also helps your target audience see that you’re not just about promoting and selling your products.

Start a Business Blog to Grow Your Audience and Sales 

A business blog is a great way to establish your company as an authority figure while promoting your products and services. Your business will benefit from incorporating blog posts into your marketing campaigns.

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