
"Lari" Malaysian Theatrical Poster
At first glance, a new Malaysian martial arts film called Lari appears to be knockoff of The Raid. Whether it was intentional or not, the film’s poster features Aaron Aziz in SWAT-style clothing, similar to what Iko Uwais wears in The Raid, which happens to be the most influential action film of the last 15 years.
To set the record straight, the trailer for Lari looks nothing like The Raid. Instead of taking place in a single building, Lari is filmed with a much broader scope that includes car lots, jungles and boats. In The Raid, Uwais is practically in his SWAT outfit throughout the whole movie; whereas in the trailer for Lari, you’ll notice that Aziz is barely seen wearing SWAT garb at all.
Whether or not marketing strategies (in this case, Lari’s poster design) were feeding off the success of The Raid or not, Lari delivers the goods as far as the trailer is concerned. If anyone out there has seen Lari, definitely share your thoughts.
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