The gaming industry is a complex puzzle that is very hard to solve. If you are a game developer, then you need to be very smart to make your game profitable.
There are many factors involved in this industry to get success.
So, if you want to know what makes your game profitable, then check out the guide until the end to know every single thing related to this.
Do Market Research and Understand the Audience
Understanding your audience before development begins is very crucial.
So, first, do your own market research to help your developers identify potential markets, your targeted audience, etc.
You can start by analyzing the player’s demographical data, preferences, gameplay patterns, etc.
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Target Audience Identification
History says identifying your targeted audience before starting developing any game is the key factor that decides whether it will succeed or not.
For example, before creating PUBG, Bluehole company first set their targeted audience.
Their CEO said in an interview that they have seen many youngsters face difficulty as they don’t have access to high-end devices.
However, seeing this, they partnered with Tencent and created a mobile version of PUBG, and the rest is history.
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Competitive Analysis
Getting success in the online gaming industry isn’t everyone’s cup of tea.
Before creating any game, after analyzing your targeted audience, you need to check the market competition.
Yes, you must check whether you have any other competition in the same genre.
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Compelling Game Design
Once you have researched the market and understand your audience, you are good to go with the designing. But, for that, you need to follow these steps:
- Engaging Gameplay
You have to keep in mind that the gameplay mechanics must be fun and engage players for a long time.
Make it balanced in difficulty and controls that provide a rewarding experience. For example, if you see Candy Crush or Clash of Clans.
Then, you will understand how they mastered engaging gameplay that keeps engaging the players for long periods.
- Art and Sound
Tell your design team to create the overall art and sound aesthetics because these play a significant role in attracting players.
You can take the example of Daman Games; they really have some best-in-class art and sound that make their audience engaging.
If your game has high-quality graphics, animations, and sound design, it will have a best-in-class quality that enhances the overall gaming experience.
- Narrative and Immersion
Just engaging gameplay and overall aesthetics can’t help you to make your game successful.
Yes, you need the best storyline and character creation that make a connection with players.
An engaging storyline will surely encourage them to invest their time and money.
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Effective Monetization Strategies
Just creating a gaming app won’t give you success. You need to decide on a perfect monetization strategy that helps you generate revenue.
Different models will help you monetize your game, such as:
- Premium Model
It is the traditional method that allows players to take a one-time subscription to the game’s premium feature.
Games like Roblox, Red Dead Redemption 2, etc., their revenue model is based on this.
- Free-to-play (F2P) with Microtransactions
You can make your game free-to-play but offer in-game purchases. This will make your game more engaging as those who don’t want to invest money can also play your game.
In this microtransactions model, the developer will earn or generate revenue from players purchasing virtual goods, cosmetics, and other enhancements.
- In-App Advertising
Show in-game advertisements to generate revenue. The more players play your game, the more you will earn.
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Marketing and Promotion
Once you are done with all the above methods, you have to do heavy promotion of your game.
Promote your game on different platforms. Some of them are mentioned below:
- Create a pre-launch hype using a social media handle.
- Make a perfect launch strategy to make your game more visible to users.
- After launching the game, you need to do marketing to promote your game on different platforms.
So, that’s all we have for you on what makes a game profitable. We hope that this guide has helped you. For more help, comment below and let us know.
