If you want to increase the competitiveness of your business, but above all better adapt it to the needs of your customers -who also has an impact on sales-, consider adopting a Big Data analysis tool.
Besides its proven effectiveness, this technology is increasingly in demand, thanks to prices that vary according to the needs of companies.
Access to technological tools such as those capable of analyzing large amounts of data is increasingly possible, both for large companies or small and medium-sized companies.
Many SMEs are capable of generating enough information about their business to extract real value from it. As a recent IBM study points out, the data sources that a small or medium-sized company can use for their benefit are:
- Transaction information: 88%
- Records: 81%
- Emails or events: 50%
- Social media: 43%
How much does it cost to use this technology in your business?
There are many alternatives on the market, whose prices vary according to the size and needs of the companies. It all depends on the analysis needs you have. Most of these systems integrate data from various sources and link to different areas of the company.
It is recommended that you try the free versions of the platforms that you find that suit your data analysis needs and look at:
Options that integrate data from multiple platforms
The data analytics platform and integration tools allow organizations to access, prepare, and analyze all their information from any source and environment.
Its greatest advantage has to do with data management within companies since they process information so that each of the target groups that need to resort to it accesses it without problems, which in return impacts better communication within organizations.
Tools that support large data sources
Currently, some options allow you to build reports and dashboards to visualize your data without making great computer efforts.
As there is the possibility of integrating Business Intelligence technology to optimize operations further, today, it is even possible to combine the information stored in databases with large data sources, achieving a holistic view of the entire business and your clients.
Platforms that analyze historical data
If you use CRM in your company, consider that today there are also applications that precisely analyze all the data obtained from the marketing and sales areas in an innovative and sophisticated way.
With these, you access information through dashboards and reports in real-time and forecasts and total visibility of the processes. one of their advantages is that they analyze historical data to compare with recent data, becoming great allies of the teams that have contact with clients.
Tools that automatically turn data into strategic decisions
Thanks to the fact that several technology giants are developing more data analytics platform options. It is easier to transform your data into metrics using complete machine learning and data analytics platforms without a server but hosted in the cloud.
