The music industry is one of the most fascinating aspects of our society. Whether you are somebody who has to keep up with the latest trends or you prefer older music, you have probably been a customer and a fan at some point. When you take a deeper look into things, you find that it has never been just about the artists themselves. It’s also shaped by the visionaries you don’t see. These executives sign the talent and redefine genres. They create the business model and navigate shifts in technology. The decisions they have made have influenced radio AirPlay and streaming algorithms. 

Executives are as instrumental to the music industry as the stars they prop up. From taking risks and unknown talent to pioneering new revenue streams, the most influential music executives have shaped the way in which people hear music. Might reinvent aging labels and others may begin from the ground up – whatever the story, their impact seismic. Here are five industry leaders who have had a hand in the way music has changed over the years: 

Ahmet Ertegun 

The co-founder of Atlantic records, Ahmet Ertegun, was instrumental in bringing rhythm and blues to the mainstream. He signed legends such as Aretha Franklin and Ray Charles. He also had a hand in signing Led Zeppelin. Ertegun knew how to foster long-term artist relationships and really pushed for artistic freedom. His influence shaped the genre of Soul and jazz, solidifying Atlantic records as one of the most memorable labels in the history of music.

Clive Davis

There are not many executives around who have had an ear for talent like Clive Davis. He was the man who launched Whitney Houston’s career and revitalised Santana. Davis had a unique ability to nurture superstar potential. He was the head of Columbia records and played a key role in shaping pop music. His legacy is one of discovering and mentoring countless artists. 

Berry Gordy 

Berry Gordy created a movement as well as running a labour. The founder of Motown records, he built an empire that consisted of hit after hit. He introduced the world to the Jackson 5, as well as the Supremes and Stevie Wonder. This innovative assembly line ensured that success was inevitable. Beyond just the music, his work broke down racial barriers and made Motown a serious force in American culture. 

David Geffen 

David Geffen made an impact on music that spanned decades. From signing The Eagles at Asylum Records to bringing Nirvana to the mainstream from his own label, he had unparalleled instincts. He knew how to make names big, but he also could anticipate cultural shifts. His influence extended into film and Broadway. 

Lucian Grainge

Lucian Grainge is the CEO and chairman of Universal Music Group. He embraced streaming early on and forged deals with the likes of Spotify and Apple Music. This kind of deal helped shift the industry’s revenue model significantly. He also championed global artists by bringing Latin and K-pop acts into the Western mainstream.