Chinese audiences enjoying a 3D Film
The 3D release of James Camerons’ Titanic didn’t exactly make waves in the United States, but over in China it earned a whopping $58 million US dollars its first weekend back in theaters. The IMAX 3D re-release of the Leonardo DiCaprio and Kate Winslet-starring movie underscores just how well the IMAX format is doing in China. Although only 12 films were released in Chinese IMAX theaters this year, it is swiftly becoming the ideal way to see a film for many movie-goers.
Website Chinese Films quotes Brian Didier, a professor at Beijing Foreign Studies University, who echoes the sentiments of many with his statement: “The regular theatre is okay if they have a good sound system, but the IMAX, you know, you just have that peripheral vision that is also putting you into the screen.”
Right now the only detriment to seeing more IMAX theaters in China is the cost – the cost of building such expansive theaters and the price of real estate. However, there is a strong feeling that costs will be driven down soon enough by rising technology. The end result is that IMAX is here to stay, in America and abroad.
