Instagram is one of the best channels for digital marketing and the competition to capture users’ attention is great. This means that it is even a little harder to get more commitment and there is no opportunity to become comfortable and back off. Sharpen your elbows, gear up your creativity and take on the challenge!
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# 2. If you have not started using Instagram Stories yet, it is high time now. More than 400 million users post and watch Stories every day, which has led to Instagram becoming innovative in developing new ways to engage users. Although Stories is primarily intended for more spontaneous posts, you will not have to spend time and commitment on the content. A good tip is to always include at least one story sticker to increase the engagement of your followers.
# 3. Not posting posts frequently and regularly can hamper engagement with your free followers Instagram account. Put time and planning into your posts! Get to know when your followers are most active by keeping up to date on Instagram Insights and publishing accordingly.
# 4. Did you know that the caption on Instagram can be up to 2200 characters long? There’s plenty of space to interact with your followers! No essays are needed to increase engagement, but a couple of longer interesting and engaged sentences give more than just a few words and emojis do.
# 5. Use hashtags! To increase engagement on Instagram, it is important to know which hashtags drive the audience to your posts. Set up a strategy around the use of hashtags and categorize them into different types of posts. On Instagram Insights, you can for each post read the proportion of the exposures that come from hashtags and optimize the use as you go.
# 6. Showing products or highlighting services that you offer is obviously content that followers want to see. But they also want to know more about your company and your brand. Offer interesting and fun facts about employees, what a working day can look like and what the company strives for, etc. Becoming more personal with your followers makes them feel more confident and more dedicated to your brand and Instagram account.
# 7. Regardless of the size of your account, you should take the time to read and respond to comments, positive and negative. Instagram is a social network and the purpose of the platform is to build communication. Showing your followers that you are active and hearing what they say will help you increase your commitment. The more comments, likes and shares you get, the greater the chance that you end up on Instagram’s discovery page – that’s where you want to be seen!
