Did you know that around 92% of marketers incorporate blog posts into their marketing strategy? While there are nearly 32 million active bloggers in the US, blogging is still a great way to stay competitive.
Blogging is an effective way to establish your company as an authority figure while increasing your website’s organic traffic. No matter what industry you’re in, your company can benefit from a business blog.
This guide will discuss our top seven benefits of starting a blog for your company.
1. Increase Your Website’s Traffic
Every business wants to increase the traffic to their website. People can find your company’s website by typing your name into a search engine, but that usually only works for customers that know who you are. You want to get on the radar of those who aren’t aware of what you have to offer.
Writing blog posts is a cost-effective way to boost traffic to your website, especially if you optimize them for search engines. By including relevant keywords that your target audience is searching for throughout your blogs, you can drive traffic to your website.
2. Repurpose Your Blogs for Other Initiatives
Business blogs can help you get discovered on other platforms, such as LinkedIn or Twitter. Each time you write a blog post, you can share it on your personal and professional social media accounts. You’ll expose your company to other people who might not know you.
You can also use your blog content for your social media posts. Your social media manager doesn’t have to create new content to post. They can pull information and graphics from the blogs you’ve written.
3. Establish Your Company Blog as an Authority Figure
Your blogs should include relevant information and tie back to the products and services you offer. The content should answer questions that your target audience is asking. Creating valuable articles or content will establish your company as an authority and industry leader.
If you’re unsure what to write about, use a blog topic generator. You can input information about your target audience and what you’re trying to solve for them. The online tool will help you develop a topic that you can use as a jumping-off point.
You can also include educational blog posts as sales tools in an email funnel. Drop a link to an informative blog post in one of your email blasts, helping your lead through the sales funnel.
For example, your sales team might get a question from a customer that requires a documented answer or a lengthy explanation. They can pull the response from your previous blog posts. The blogs will help the sales process progress while positioning your sales team as a helpful resource.
4. Convert Your Website Traffic Into Leads
Once you start getting more organic traffic to your website, it’s time to convert those visitors into leads. When you create a blog, each post allows you to generate additional leads for your company.
You can turn a blog reader into a lead by including a call-to-action with every blog post. Some examples of common calls-to-action include:
- Book a demo
- Read another article
- Schedule a phone call
- Download a free whitepaper, trial, etc.
Any blog you write should include a call to action. Remember that not all visitors to your blog will turn into leads. It’s important just to get started blogging, and you’ll notice an increase in your lead conversion.
5. Drive Your Company’s Long Term Results
You don’t have to do a ton of work once you post a blog to your website. Over time, your blog will get views and leads.
For example, some people might see your blog post on social media a few days after it goes live. Your email subscribers might read your newsletter and check out the blog.
You’ll continue to get traffic to your website for weeks or even years after the blog post goes live. Many people only look at the first day of traffic to measure the success of a blog post. Blogs generate traffic and leads for your company beyond that first day or even week.
6. Promote Your Services and Products
Providing your readers with information and answering their questions is a vital component of blog posts. However, you should use blog posts as an opportunity to promote what your company has to offer.
For example, say your company sells shoes. You can write a blog post on the top 10 shoes that are trending for summer. In your blog, you can link back to shoes that you sell on your website.
This also applies if you offer services. Imagine that your company sells logos and other graphic design items. You can draft a blog on how to design a logo, referring to your services throughout the blog to encourage them to work with a professional.
7. Share News About Your Company
No matter the size of your business, you can promote and share company information through blog posts. Some news you can share includes:
- New hire for your team
- Interview with an industry expert
- A case study that highlights your services and products
- Trade show or event that you’ll be present at
Sharing company information helps humanize your business. It also helps your target audience see that you’re not just about promoting and selling your products.
Start a Business Blog to Grow Your Audience and Sales
A business blog is a great way to establish your company as an authority figure while promoting your products and services. Your business will benefit from incorporating blog posts into your marketing campaigns.
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